The Google Operating System
The Google Operating System. Many of us wish Google would make one so they can beat Microsoft at their own game. Sadly, there is no leaked news to report. However, an analysis of why Google should build an operating system is in order.
Microsoft entered into the search engine game late, but their vast wealth and resources may be able to make up for it. Microsoft realized that they won't make billions from their Operating System forever, so they are trying to get their hands dirty in many other projects and investments.
Google, a younger company that has astonished everybody from the seasoned Wall Street Veteran to the most novice of computer users, has most of it's eggs in one basket. It has been reported that approximately 99% of Google's revenue is through AdWords, their Pay Per Click text advertising service. While the majority of people use Google today, it doesn't mean the majority will use it tomorrow. Google's financial success is due in part to the fact that more people use Google than any other search engine. However, if that changes, it doesn't seem like Google has any backups yet.
Microsoft has realized that they wont be selling there new operating systems through CD's in the future. They have most likely realized that the next big thing in operating systems would basically be an extremely secure online type operating system (whenever they make it so that all new computers always have an internet connection). Thus, Microsoft has invested heavily in many industries. Live.com, Xbox, Zune, and the MSN Network has shown that Microsoft has a long term strategy and desktop operating systems may not have a place in this strategy.
Google has been investing in various other medias as well. However, because Google itself says that Microsoft is one of it's biggest competitor's, it's vital that Google take on Microsoft in Microsoft's home territory.
Microsoft came in to the search engine world, flexing financial muscle, yet have not even come close to toppling Google. It is only right that Google, using it's own financial muscle, comes into the Operating System world.
Now by Operating System, I mean something different than what most of you are thinking. For Google to win Microsoft, it would have to develop such an amazing “Operating System” that it would redefine the words “Operating System.” It would have to make Windows seem like an ancient and primitive system.
I think they could do it. Lets all hope they do.
Gregory Akerman is the marketing director for Lake View Land For Sale.com as well as the parent company, Silver Discount Properties
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